“I’ve tried hypnosis in the past but it didn’t work.” This is something I’ve heard more times than I can count — at parties, workshops, networking events, expo’s and even in my own office. Most of the time, people attribute this to the false belief that they are not hypnotizable. While I personally have never encountered someone who was not hypnotizable, I do find there are some people who suspend disbelief more easily than others. Just like with anything else in life, there are some who run head long into the subconscious playground and others who take a bit more time. There is no right or wrong way to do this work. Yet, before you default to the notion that hypnosis is not effective or that you are not able to be hypnotized, consider the following success factors to that contribute to a positive outcome.